Zynga buys OMGPOP; wants Draw Something

Zynga have completed the purchase of OMGPOP, formerly ImInLikeWithYou. The company is behind many well liked multiplayer games, including Swapples, but Zynga were after top rated game Draw Something.

The move comes after Words With Friends, itself the subject of a Zynga buyout, was beaten in the iOS charts by Draw Something.

The sale price is a reported $210 million,and means Zynga once again own the highest rated word game on iOS. At peak times, Draw Something sees 3,000 drawings per second, and celebrities including Miley Cyrus and Demi Lovato are keen fans of the game.

You’d be forgiven for thinking OMGPOP have learnt from seeing what happened when Zynga attempted to buy NimbleBit: when the sale didn’t work out, Zynga simply cloned the game they were after instead. But Dan Porter, CEO of OMGPOP, says players have much to look forward to:

“Our new partners at Zynga know how to innovate at scale, and they’re pushing the limits of social with their mobile games. With the added resources we now have, and the deep gaming experience we can draw from, we can’t wait to continue to surprise our users. If you’re a fan, a player of ours, I can’t wait to show you what’s in store — it’s going to be drawsome.”

The acquisition means Zynga once again dominate the charts in the App Store.

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